WHO ARE WE?
Back to Glam is the first invisible wedding underwear brand.
We are a French brand of premium lingerie created by a woman, for women, with a single desire in mind: Making your big day even more special.
Our first plunging backless back bra was born in a Parisian bridal designer’s fitting room, with the simple observation that at the time there was no product that combined support and comfort of a proper bra with the glamour of a deep backless neckline. So we began to design it, working with the most demanding customers: brides-to-be.
This is how the first deep backless bra was born.
Our Back to Glam, the Original® provides real support for women from A to G cups while wearing a back cleavage.
We haven’t forgotten about the bottom either, with a range of invisible underwear from size 34 to 46.
In 2021, the brand launches the shapewear Panty, a magic stocking bottom that combines incredible comfort with total invisibility under the most fitted dresses.
Back to Glam is the first invisible wedding underwear brand.
We are a French brand of premium lingerie created by a woman, for women, with a single desire in mind: Making your big day even more special.
Our first plunging backless back bra was born in a Parisian bridal designer’s fitting room, with the simple observation that at the time there was no product that combined support and comfort of a proper bra with the glamour of a deep backless neckline. So we began to design it, working with the most demanding customers: brides-to-be.
This is how the first deep backless bra was born.
Our Back to Glam, the Original® provides real support for women from A to G cups while wearing a back cleavage.
We haven’t forgotten about the bottom either, with a range of invisible underwear from size 34 to 46.
In 2021, the brand launches the shapewear Panty, a magic stocking bottom that combines incredible comfort with total invisibility under the most fitted dresses.
“I created Back to Glam so that every woman feels confident and beautiful in the outfits of her dreams, for all the special occasions in her life.”
“I created Back to Glam so that every woman feels confident and beautiful in the outfits of her dreams, for all the special occasions in her life.”
Stay confident and keep your breasts up from A to G cup
THE FOUNDER’S MESSAGE
As a lover of lingerie and a fan of the backless tops, the idea of creating a lingerie brand dedicated to weddings and cocktails events first came to me when I was getting married. My 1920’s wedding dress had a stunning backless neckline, but I couldn’t find any comfortable solution that combined invisibility and support.
The desire to solve this problem was born in the privacy of the Parisian wedding designer’s fitting rooms with whom I was working at the time. Seeing so many brides give up on their dream dresses because they couldn’t find the appropriate lingerie to match to the style of their dresses broke my heart and I began to alter existing bras to meet their needs.
This led to the creation of our very specific Back to Glam design, the Original : a unique, innovative and patented bra that provides real support and comfort making the original the deepest cleavage on the market. The response from our first customers was so overwhelming that I decided to create Back to Glam, the first expert wedding lingerie.
Since then we have expanded our product range with several bottoms options and an incredible shapewear Panty, our latest innovation. We are constantly working to improve our products to make them the best on the market. My extensive experience in the underwear industry in Asia has given me access to premium suppliers, which is quite rare for a small brand. From my years in fashion at Balenciaga, I keep a taste for impeccable finishing and an attention to detail that I like to inject into each of our products.
Back to Glam is more than a new entrepreneurial venture for me: it is a work of love. My greatest gratification comes from reading the testimonials of our customers who thank us for making them feel confident and beautiful in their backless outfits thanks to our products.
Marie-Laure Picard, CEO & founder
Stay confident and keep your breasts up from A to G cup
THE FOUNDER’S MESSAGE
As a lover of lingerie and a fan of the backless tops, the idea of creating a lingerie brand dedicated to weddings and cocktails events first came to me when I was getting married. My 1920’s wedding dress had a stunning backless neckline, but I couldn’t find any comfortable solution that combined invisibility and support.
The desire to solve this problem was born in the privacy of the Parisian wedding designer’s fitting rooms with whom I was working at the time. Seeing so many brides give up on their dream dresses because they couldn’t find the appropriate lingerie to match to the style of their dresses broke my heart and I began to alter existing bras to meet their needs.
This led to the creation of our very specific Back to Glam design, the Original : a unique, innovative and patented bra that provides real support and comfort making the original the deepest cleavage on the market. The response from our first customers was so overwhelming that I decided to create Back to Glam, the first expert wedding lingerie.
Since then we have expanded our product range with several bottoms options and an incredible shapewear Panty, our latest innovation. We are constantly working to improve our products to make them the best on the market. My extensive experience in the underwear industry in Asia has given me access to premium suppliers, which is quite rare for a small brand. From my years in fashion at Balenciaga, I keep a taste for impeccable finishing and an attention to detail that I like to inject into each of our products.
Back to Glam is more than a new entrepreneurial venture for me: it is a work of love. My greatest gratification comes from reading the testimonials of our customers who thank us for making them feel confident and beautiful in their backless outfits thanks to our products.
Marie-Laure Picard, CEO & founder
The secret ally for self-confidence
The secret ally for self-confidence
MANIFESTO
# 1. Helping all women to feel free to wear the dress of their dreams
Back to Glam was born from the desire to give every woman the opportunity to choose, try on and wear the outfit of their dreams on the most beautiful occasions of their lives.
We aim to be as inclusive as possible, our bustier and bra range offers real support in a wide range of back and cup sizes, while our brief range from size 34 to 56. We are also working on developing other colours so that our ‘nude’ will suit any skin tone. We are not perfect, but we continue to work on achieving that goal of inclusiveness!
# 2. We offer you personalized service
Because buying a Back to Glam product is as much an experience as it is a purchase, we work with a large network of expert retailers throughout France, Europe and (soon) the world. These trained sale associates will accompany you through the Back to Glam experience and create a warm and intimate moment for you. They will assist you in finding the best fit and show you all the different ways to wear our products.
# 3. We make ourselves forgotten
Our lingerie is nothing less than show off: we love it when you forget you’re even wearing it. That’s why all our products have been designed to give you maximum comfort while remaining totally invisible.
# 4. We adapt to all styles
The Back to glam strapless bra is the perfect solution under the most incredible and glamorous dresses, allowing you to reveal the front and back necklines, as well as bare shoulders.
The Back to glam bandeau bra allows large-cup women to dare go bare-shouldered. The Back to glam panties sculpt and firm your tummy under the most delicate dresses.
# 5. We are all about the details
The devil is in the details, they say. We don’t think so – we prefer to make them your guardian angels. From our non-slip straps to our smart safety hooks, every Back to Glam product has been rigorously designed with one thing in mind: giving you a flawless backless experience. Making your big day even more special. We are the best in the business and we intend to stay that way by constantly improving and innovating.
The secret ally for self-confidence